Big Impact on Big Ideas

Delivering actionable ‘a-ha’ insights

Case Studies

Perceptions of Ai-driven personalization

This four-market quantitative study was conducted in Brazil, India, Japan, and the United States to better understand public perceptions of AI-driven personalization.

Understanding Customer Motivations

This qualitative study was conducted in Canada and the United States to explore the motivations, use cases, and pain points of diverse customer segments, ranging in age from 18 to 80.

Creative Message Testing

This multi-market mixed-method study was conducted in Germany, Singapore, the United Kingdom, and the United States to inform the development of creative messaging across pre-roll, audio, and out-of-home (OOH) formats.

Understanding Content Creators

This research project was a multi-market mixed-method study conducted across India, Indonesia, and the United States, aimed at uncovering the motivations, needs, and challenges faced by content creators.

Positioning: Value Proposition

This quantitative study was conducted in Canada and the United States to test positioning statements aimed at understanding what value propositions drive product selection across different customer segments.

Decision maker study

This research project was a multi-market mixed-method study conducted in India, Singapore, the United Kingdom, and the United States, designed to explore how medium to large enterprises select software providers.

What our clients say

“I’ve had the pleasure of working with 101 Research on a couple of different research projects–from foundational insights on the target audience, software purchasing process, and team workflows, to growth-focused insights on customer onboarding and adoption of our products and services. The team has been professional, insightful, and collaborative. The quality of their insights and the expertise they bring to the table are stellar. I’m excited to continue working with them on future projects.”

Research Manager

Communication Enterprise

“Adoption, retention, mobile, monetization — no matter the subject, 101 Research reliably produces incredibly high quality and actionable insights that help our business move faster.”

CEO and Founder

Series D startup

“In a world where we have too many projects and not enough researchers, it is nice to hand a company a project brief, with a short kick off call, and they can run with it. 101 Research is a rare company that thinks strategically and works autonomously. Their synthesis is to the point and thoughtful. They can tell a story and make a set of recommendations that product and marketing people can apply. They are my-go-to when I simply don’t have the bandwidth but need impactful high quality work. They are affordable, quick, scrappy and easy to work with.

Research Manager

Rideshare Enterprise