Decision maker study
This research project was a multi-market mixed-method study conducted in India, Singapore, the United Kingdom, and the United States, designed to explore how medium to large enterprises select software providers.
Positioning: Value Proposition
This quantitative study was conducted in Canada and the United States to test positioning statements aimed at understanding what value propositions drive product selection across different customer segments.
Understanding Content Creators
This research project was a multi-market mixed-method study conducted across India, Indonesia, and the United States, aimed at uncovering the motivations, needs, and challenges faced by content creators.
Creative Message Testing
This multi-market mixed-method study was conducted in Germany, Singapore, the United Kingdom, and the United States to inform the development of creative messaging across pre-roll, audio, and out-of-home (OOH) formats.
Understanding Customer Motivations
This qualitative study was conducted in Canada and the United States to explore the motivations, use cases, and pain points of diverse customer segments, ranging in age from 18 to 80.
Perceptions of Ai-driven personalization
This four-market quantitative study was conducted in Brazil, India, Japan, and the United States to better understand public perceptions of AI-driven personalization.