101 Research is a full-service market and UX research firm. Founded in 2017, we specialize in meeting the research needs of innovative companies, along Silicon Valley’s Highway 101 and around the world.
We are a mixed methods firm, conducting qualitative and quantitative market and UX research.
Full-service
We are a full-service vendor, but we also can provide specific task support (e.g. recruitment, moderation) to meet each team’s and project’s specific needs.
Not a research factory
We are not a research factory. Instead our team works closely with our clients to ensure each project is individually tailored, to deliver actionable business insights.
We understand...
Innovation
Our ‘a-ha’ insights create game-changing moments that
help clients solve real-world problems and achieve
sustainable growth.
Customers
We research the human experience and bring the consumer story to life.
Growth
Our research spans every aspect of business growth:
adoption, retention, monetization and consumer protection
(e.g., privacy and safety).