Researching the Human Experience

101 Research is a full-service market and UX research firm, working with some of today’s most innovative companies.

101 Research is a full-service market and UX research firm. Founded in 2017, we specialize in meeting the research needs of innovative companies, along Silicon Valley’s Highway 101 and around the world.

We are...

Mixed Methods

We are a mixed methods firm, conducting qualitative and quantitative market and UX research.

Full-service

We are a full-service vendor, but we also can provide specific task support (e.g. recruitment, moderation) to meet each team’s and project’s specific needs.

Not a research factory

We are not a research factory. Instead our team works closely with our clients to ensure each project is individually tailored, to deliver actionable business insights.  


We understand...

Innovation

Our ‘a-ha’ insights create game-changing moments that help clients solve real-world problems and achieve sustainable growth.

Customers

We research the human experience and bring the consumer story to life.

Growth

Our research spans every aspect of business growth: adoption, retention, monetization and consumer protection (e.g., privacy and safety).