Business Goal
This four-market quantitative study was conducted in Brazil, India, Japan, and the United States to better understand public perceptions of AI-driven personalization.
The primary business goal was to inform the development of more personalized customer and user experiences that are both trusted and valued.
Markets
Brazil (BR)
India (IN)
Japan (JP)
United States (US)
Methods
By surveying pre-screened participants across two key age groups (18–24 and 25+), the study created cross-market metrics for measuring personalization.
Insights
Insights from this study guided product and consumer experience design strategies, ensuring they aligned with customer expectations and comfort levels around AI-enabled personalization experiences.
