Business Goal
This multi-market mixed-method study was conducted in Germany, Singapore, the United Kingdom, and the United States to inform the development of creative messaging across pre-roll, audio, and out-of-home (OOH) formats.
The business goal was twofold: to craft compelling market messaging for key customer segments that drives growth, and to support go-to-market strategy execution in Germany and Singapore.
Markets
Germany (DE)
Singapore (SG)
United Kingdom (UK)
United States (US)
Methods
Mixed method design: 1:1 interviews (IDIs) and a survey in each market.
Insights
Insights from this study guided the creation of targeted, high-impact creative assets tailored to regional audiences.
